In March, Solidarity for Palestinian Human Rights launched its 5th annual Israel Apartheid Week, which went relatively unnoticed on campuses. While its main event attracted 60 people, Hillel successfully launched two campaigns, “Size Doesn’t Matter” and “Truth,” which attracted far greater attention. “Size Doesn’t Matter” cleverly portrayed Israel as, “Small country, Big accomplishments,” handing out candies, pens and fact cards on campuses. The “Truth” campaign was aimed at countering lies promulgated during Israel Apartheid Week by inviting Palestinian journalist Khaled Abu Toameh to appear as the keynote speaker at a lecture that was attended by over 150 students. When all was said and done, Hillel Montreal’s campaigns were more effective than the divisive Israel Apartheid Week.
